New CEO a Key Step in the Growth Journey

The AI company Zimply, a leading actor in intelligent automation and AI assistants, announces a significant change in its leadership structure. Malin Blomberg, former CEO of Bidbrain, is appointed as the new CEO of Zimply.

Concurrently, the company's co-founders are making changes in their roles and responsibilities. Fred Alpsten, Zimply's former CEO and co-founder, will take on the position of CGO (Chief Growth Officer). Daniel Baldwin, co-founder who has until now combined the roles of CTO (Chief Technical Officer) and COO (Chief Operating Officer), will now fully dedicate himself to innovation development and technical leadership as CTO.

This organizational change is a strategic step in line with the company's long-term vision and growth plan. By restructuring the leadership, more space is created for the founders to concentrate on their core competencies and areas of expertise, while simultaneously strengthening the company's leadership.

Malin Blomberg, with extensive experience in leading growth companies through expansive phases, will focus on strengthening Zimply's market position and culture, as well as increasing the scalability of Zimply's offerings.

Fred Alpsten, outgoing CEO of Zimply:

"We welcome Malin Blomberg as our new CEO. This is a crucial step in our continued growth journey and is a strategic investment that we now make with full and enthusiastic conviction that Zimply will reach even greater heights. With Malin as CEO, Zimply will not only grow but also create even more space for creativity and job satisfaction both among our customers and at Zimply."

Malin Blomberg, incoming CEO of Zimply:

"I am deeply impressed by the prominent position Zimply has achieved in a relatively short time and by the competent, committed team that shares a common vision in liberating people from repetitive and manual tasks to focus more on qualitative and stimulating work. The potential and opportunities with Zimply's business model are enormous. It enables companies of all sizes to utilize AI assistants, without the high upfront investment often associated with such solutions. With my background in SaaS and scale-up companies, I feel well-prepared to help Zimply take the next step. I look forward to an exciting and dynamic growth journey for Zimply."