How AI agents are transforming e-commerce – insights from Breakit’s D-Congress panel

At Zimply, we see AI agents as a fundamental shift in how products are discovered and decisions are made. Companies that structure and activate their product data effectively will be the ones that remain visible in an increasingly AI-driven market.

At D-Congress, Breakit and Svea brought together a panel to discuss how AI agents are transforming e-commerce and what businesses need to do to adapt to AI-driven customer journeys. As AI in e-commerce evolves, the buying journey is shifting from traditional search-based navigation to more automated and conversational experiences.

Malin Blomberg, CEO of Zimply, joined the panel and shared perspectives on how companies need to rethink product data, visibility, and customer experience to stay competitive in an increasingly agent-driven market. AI agents are not only improving efficiency—they are fundamentally changing how purchasing decisions are made and which brands get discovered.

Read the full article on Breakit →