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Creative Meetings
To simplify internal processes and free up time for more creative, value-adding work, Creative Meetings introduced two AI assistants in 2024 and 2025. Developed in collaboration with Zimply, Proddy – a project assistant – helps keep project progress on track, while Sälly – a sales assistant – quickly creates tailored quotes using previous materials.
Together with Zimply, two digital supports have been developed: Proddy ensures plans, progress, and deadlines are always on track, while Sälly uses past proposals and updated archives to quickly generate tailored sales drafts.
Challenge
As a fast-paced agency handling complex projects and sales processes, Creative Meetings wanted to simplify the busywork. The goal? Spend less time organizing and more time creating.
Solution
First came Proddy, the project assistant who keeps track of timelines, plans, and team status. Then Sälly joined the team – instantly becoming the sales team’s favorite by drafting personalized proposals based on previous work.
Sälly, launched in 2025, is the sales team's new favorite. By using historical quotes and updated information from the company's archives, Sälly can quickly create drafts that the salesperson then finalizes – significantly reducing the lead time from inquiry to quote.
Proddy was introduced in 2024 and acts as a constant project assistant, ensuring that plans stay up to date, deadlines aren't missed, and that the project team has full visibility of the situation.
Result
Thanks to Proddy and Sälly, Creative Meetings has increased both precision and pace in daily operations. The team now spends more time on meaningful, value-creating work and less on administrative overhead.
— "I was fairly certain AI could help in project management, but the support it’s now providing in sales has truly exceeded our expectations. We save time and can respond faster and more accurately.The collaboration with Zimply has been fantastic, and we really look forward to continuing to explore more AI solutions." says Lotta Karlsvärd, CEO, Creative Meetings.
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